The Josh Abbott Band and Bud Light have announced a new campaign for 2018...

After  a successful regional campaign in 2017, Bud Light's 'Brewed Deep in the Heart' campaign moves up to the next level with a music partnership with Texas musicians, the Josh Abbott Band.

In celebration of the campaign, the Josh Abbott Band is re-recording the song, “Deep in the Heart of Texas and will be featured in one of Bud Light’s new Texas-focused commercials. Bud Light will also sponsor the Josh Abbott Band's ‘Brewed Deep in the Heart’ regional tour into spring 2018.

Andy Goeler, Vice President, Marketing for Bud Light says....'Bud Light has been brewed in Texas for over 30 years, so today I’m proud to announce the new partners and creative we have lined up for 2018. Texas has always been an important market to our business, and the Josh Abbott Band are true Texas musicians and are the perfect addition to our programming in the state. We are excited to activate with them in 2018.'

Josh Abbott had this to say about the venture...'We want our fans to have the best experience at all of our shows, whether singing along, having a few cold beers, or just enjoying our music with friends. When we got the news that Bud Light was going big in Texas in 2018 we were excited to join forces and knew we had to be a part of it. ‘Deep in the Heart of Texas’ is such an iconic song that everyone knows in the state and as proud Texans, we are thrilled to be able to record our version of it and that it will be used as part of Bud Light’s campaign.'