Apple's new iPhone 6 and the iPhone 6 Plus took something of a backseat Tuesday to the unveiling of the new Apple Watch. 

Justin Sullivan Getty
To a standing ovation, Apple CEO Tim Cook teased the highly-anticipated smartwatch with late founder Steve Jobs' signature "one more thing" introduction.
Cook explained that the watch is a customizable timepiece that allows users "new intimate ways to connect and communicate directly from your wrist and it works seamless with iPhone."

He added, "It's also a comprehensive health and fitness device."

The watches, which come in three collections and a range of faces, can differentiate between a touch and a press, according to Jony Ive, Apple senior vice president of design.

The “heart” of the watch is a custom-designed chip that is “essentially miniaturizing an entire computer system on a single chip,” Ive said.
Users can choose watch faces that include minute and second hands, digital time and more options for personalization. For people who don’t want to wear a large device, Apple developed a smaller watch with matching smaller straps.

Meanwhile, Cook claimed the iPhone 6 and the iPhone 6 plus are the "best iPhones" the company has ever produced.

The iPhone 6 Plus is 5.5 inches diagonally and the iPhone 6 is 4.7 inches, compared to the iPhone 5S size of 4 inches. The phones are thinner than ever: 6.9 mm for the iPhone 6 and 7.1 mm for the larger iPhone 6 Plus. Apple is also selling silicone and leather cases.

Apple's senior vice president of marketing, Phil Schiller, explained the new phones also have better battery life, including 50 hours of audio playback and 11 hours of video watching for the iPhone 6.

The iPhone 6 Plus starts at $299 (16GB), $399 (64GB) and $499 (128GB). Both phones come in three colors: gold, silver and space gray.