Chimney Sweep Marketing: Top 22 Tips for Getting More Chimney Repair Leads
We’re now approaching the end of Q1 in 2023, making it the perfect time to try some new chimney sweep marketing ideas. If you’ve been wondering how to get more chimney sweep leads, we’ve got a ton of things you can try—and it all begins with your chimney sweep website design.
Chimney marketing companies can all agree that it’s important to try a variety of things when it comes to chimney repair marketing. Why? Because every chimney sweep needs chimney sweep leads to survive—no matter your location or how long you’ve been completing chimney sweep jobs for your community. Without a good flow of new chimney repair leads, bringing in new customers and making money become impossible.
But, if you create a system that attracts new customers and delivers new chimney sweep leads to your business like clockwork, that’s a recipe for:
- More high-paying chimney sweep jobs
- Increased revenue for you and your crew
- Growth of your chimney sweep business
We know why chimney sweeps rely on chimney sweep marketing companies to generate chimney sweep leads, but how can you do it affordably and efficiently? The answer is: a good chimney sweep website with good chimney sweep website design. If you’ve ever wondered how to get more chimney sweep leads, follow the steps below—and consider working with a chimney repair marketing agency!
1. Get More Chimney Sweep Leads Through Your Website
If you don’t yet have a chimney sweep website, one of the best things you can do for your business is to create one. A chimney sweep website acts as your business’s online storefront—it’s the cornerstone of your online presence and gives potential customers a place to:
- Learn more about your chimney sweep business
- Read about the chimney sweep services you provide
- See your service area
- Get in touch with you about chimney sweep jobs
- Become a quality chimney sweep lead for your business
Without a chimney sweep website and professional chimney sweep website design, how are your potential customers going to find your business on Google? How will they know where to contact you? They won’t.
Without a website, your business might as well not exist at all. Chimney repair marketing companies can help you get set up.
2. Send Out Direct Mailers to Get More Chimney Repair Leads
Here’s another chimney marketing idea that’s stood the test of time: direct mailers. Compared to the chaos that is most email inboxes today, old-school mailboxes are seeing a lot less action, which means your letter or postcard is much more likely to be seen and read by potential customers.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for chimney sweep leads from other sources to determine if this is a viable solution for you.
3. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
A good PPC and SEM campaign is one chimney sweep advertising idea that’s been proven time and again to generate quality chimney repair leads. So, if you’ve been wondering how to get more chimney sweep leads, give this a shot!
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in chimney sweep leads.
Still on the fence? Check out these stats:
- For every $1 spent in Google Ads, businesses make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid ads.
- More than 85% of people use the internet to find local chimney sweeps.
- Visitors who come to your website via PPC or SEM are 50% more likely to make a purchase.
Sounds good, right? Reach out to us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you generate high-quality chimney sweep leads. As a chimney sweep marketing agency, we can also set you up with a professional chimney sweep website design and share other marketing for chimney business ideas.
4. Always Use Local SEO for Chimney Repair Leads
Search engine optimization (SEO for chimney sweeps) is still king in digital marketing for chimney sweeps, which is why SEO for chimney sweeps is so popular. SEO is what moves your chimney sweep business to the top of page 1 on Google and keeps it there. If your campaign is robust enough, SEO for chimney sweeps alone can generate the majority of your chimney sweep leads (but we still recommend reading the rest of these marketing for chimney business ideas)!
A good first step is setting up your Google My Business account. From there, you can advance to backlinking and content marketing for chimney sweeps.
It’s always a good idea to work with a chimney repair marketing agency and let an expert in SEO for chimney sweeps get you up and running.
5. How to Get More Chimney Sweep Leads Through Strategic Alliances
Another smart way to generate chimney repair leads is to partner up with the suppliers in your area, such as hardware stores and big-box stores. That could be Lowe’s, Home Depot, or a mom-and-pop shop down the street. Creating a partnership means they’ll recommend you to their customers and provide a steady stream of chimney sweep leads.
6. Content Marketing = Chimney Repair Marketing
Creating content for your ideal customers is a great way to get more chimney sweep leads. Consider writing blog posts and articles that you can post on your chimney sweep website and make it easy for your audience to share that content on social media.
Here are some topic ideas:
- Can My Old Chimney Be Repaired?
- Winter Maintenance Tips
- Chimney Leaks and How to Fix Them
As you write these articles, plug your chimney sweep services. Suggest that readers use a chimney sweep they can trust to do the job correctly the first time, and—if you’re affiliated with any certain chimney sweep brands—talk them up!
7. Email Marketing = Chimney Repair Marketing, Too!
Email marketing is one of the oldest forms of digital marketing, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for your chimney sweep business, you’ll make (on average) a $40 return on your investment.
Because most chimney sweep businesses overlook the benefits of email marketing, it’s a great lead generation option for your business. For instance, businesses that stay in touch with their ideal customers via email generate 50% more sales-ready chimney sweep leads and spend 33% less money on making sales.
8. Canvass the Area to Generate Chimney Sweep Leads
Canvassing an area to generate chimney repair leads might seem like an old-school marketing tactic, but it’s a chimney sweep advertising idea worth trying. After all, consumers are more likely to work with you when they can put a face to your business. If you want to give canvassing a shot, try doing it after completing a chimney sweep job in the area.
Follow these tips for the best results:
- Always be polite and courteous, even if you don’t get the reaction you want.
- Set a goal for each interaction: set an appointment, get their contact information, or make a sale.
- Have a script ready, so you’re better prepared.
- Follow up with potential customers after getting their info.
When you’re prepared for a constructive interaction, you’re much more likely to get a favorable result. In this case, that’s a chimney sweep lead!
9. Get More Chimney Sweep Leads Through Facebook + Instagram
Still wondering how to get more chimney sweep leads? Advertising on Facebook and Instagram can be a cost-effective method for chimney sweep digital marketing, provided you put the right strategy in place and know how to navigate the ad builders on these platforms.
You can target your ideal chimney sweep customers by their location and other pages they’ve liked—such as your competitors’ pages.
Displaying ads to this audience has the added benefit of creating and boosting awareness of your business. If people see your logo and your ads all over the place, they’re more likely to remember you when they need a chimney sweep in the future. If you’ve been wanting to try social media advertising for your business, this is one of the chimney repair marketing ideas worth trying.
Paired with chimney sweep SEO services and professional chimney sweep website design, this is a powerful lead generation strategy. A chimney marketing agency can get you set up.
10. How to Get More Chimney Sweep Leads at Trade Shows
Attending trade shows should be high on your list of marketing for chimney business ideas. They not only provide plenty of solutions for how to get more chimney sweep leads, but also let you observe your competition, create new business partnerships and boost brand awareness among potential customers.
To make the most of your trade show experience, make sure your booth provides something valuable to your audience, such as a freebie or another incentive, like coupons, giveaways, contests and more.
Finally, make sure you’re collecting information from visitors and following up to make the sale.
11. Get Chimney Marketing Ideas From Your Chamber of Commerce
If you haven’t already joined your local chamber of commerce, attend their next meeting and start networking with other local business owners. In particular, try to connect with property managers, developers and chimney repair contractors—they’re likely to send more chimney repair leads your way!
12. Ad Retargeting Is a Fresh Chimney Sweep Advertising Idea
Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it for your chimney sweep business.
Retargeting is a great way to keep your chimney sweep business and chimney sweep website in front of potential customers who have already shown interest by visiting your website. This is one chimney sweep advertising idea well worth trying, especially if you’re already getting good traffic to your chimney sweep website. Throw in some SEO for chimney sweeps for an extra visibility boost!
13. Co-Market With a Relevant Business
Co-marketing means you’re teaming up with another business to share lead generation opportunities. For example, you might want to partner up with a property manager or complementary chimney repair service and offer a discount to customers who use both of your services. In the end, this kind of combined marketing can lead to many more chimney sweep lead generation opportunities since you’re both working to generate new chimney sweep leads.
14. Reputation Management Affects Your Chimney Sweep Business
Did you know 85% of people search online to find local chimney sweeps? Those same people are also researching your reputation—what are your past customers saying about the quality of your work? Were your prices fair? Did you show up on time and do what you said you were going to do?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied customers if they can think of any neighbors, friends, family, or acquaintances who might need your chimney sweep services. Give them plenty of business cards to pass around, and ask if you can put a temporary sign in their yard with your business name and phone number.
Online, list your chimney sweep business on review websites and ask your happy customers to leave a review on Google. Doing so makes it more likely that you’ll get more chimney sweep leads.
15. Make Your Chimney Sweep Advertising Stand Out With a Unique Selling Point
If you want to stand out from your local competitors, your chimney sweep marketing needs a unique selling point. That could be your level of service, your experience in the industry, your competitive prices, your reputation, your employees, your guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your chimney sweep marketing and chimney sweep advertising materials!
If you’re not sure where to start, take a look at how your competitors are generating chimney sweep leads. What’s their USP, and how can you beat it? What would matter more to your customers and the community you serve? Here are some ideas to get you started:
- Specialized services
- Level of service
Can you think of something else that’s unique to your business? Maybe your origin story or how you got started? Use it!
16. Create a Chimney Sweep Facebook Group
Having a dedicated Facebook business page for your chimney sweep business is a must, but creating a group page for your business is a good idea, too. Post helpful content (maybe something you wrote for content marketing!) and interact with group members to start building trust and brand awareness in your audience. Down the road, that trust could turn into chimney sweep jobs.
17. Use Google’s Local Service Ads to Get More Chimney Sweep Leads
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for chimney sweeps, at least 7 of them will click one of those ads and turn into a chimney sweep lead.
How much more money would you make per month with 7 more chimney repair contracts? For an extra boost, consider investing in chimney sweep digital marketing, then use SEO for chimney sweeps and a professional chimney sweep website design to hook your potential customers.
18. Create Helpful YouTube Videos About Chimney Sweeps
YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful chimney sweep videos. The videos can document your day-to-day activities, follow a job from start to finish, or illustrate how to properly repair something. These videos will build your credibility as a chimney sweep business and make it easier for viewers to see that you know what you’re doing and build trust.
In the video description, include your contact information and a link to your chimney sweep website so they can learn more.
19. Increase Referrals to Get More Chimney Sweep Leads
Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing customers an incentive to refer their friends, families and neighbors to your chimney sweep business, and give them a discount in return. Since people are far more likely to use a business that a friend recommends to them, this is one chimney repair marketing and chimney sweep advertising idea you shouldn’t pass up.
20. Take Pictures of Completed Jobs
A picture can say a thousand words, so make sure you’re taking before and after photos of every chimney sweep job you take on. It’s a great way to show the quality of your work, and it gives you great content to post on your chimney sweep website and social media.
21. Use LinkedIn to Attract Chimney Sweep Leads
LinkedIn is more than a great place to establish yourself as a chimney sweep expert and chimney sweep business owner—it’s a great place to generate chimney sweep leads, too. How? Do a search for local businesses and property managers you can connect with and talk about the chimney repair services you provide.
22. Don’t Pay for Chimney Sweep Leads If You Don’t Need To
We’ve talked about using HomeAdvisor, Angi, Thumbtack and CraftJack for leads before, and all of them should be treated with caution. While they might deliver a lot of leads to your chimney sweep business, the quality of those chimney sweep leads often isn’t up to par. Whenever possible, you want to attract quality chimney sweep leads to your chimney sweep website that will turn into paying customers. All too often, lead generation services like HomeAdvisor and Angi just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.
A better alternative is using chimney sweep digital marketing. Combined, chimney sweep SEO services and professional chimney sweep website design can increase your online visibility and win you more chimney sweep leads.
Sign Up With Townsquare Interactive to Maximize Your Chimney Sweep Marketing Budget
Website design isn’t the only element of an effective chimney sweep marketing campaign, but it is the most important. One of the best things you can do for your business is to make sure your website has everything it needs to continuously generate chimney sweep leads using the steps above.
Adding other elements to your marketing campaign, such as SEO for chimney sweeps and reputation monitoring, can strengthen your chimney sweep marketing campaign and help you to generate more chimney sweep leads.
The team at Townsquare Interactive specializes in creating chimney sweep websites and marketing campaigns that generate chimney repair leads for businesses across the country. All of our chimney sweep website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your chimney sweep marketing campaign to the next level.
Click the button below to learn more about our chimney sweep marketing packages and jumpstart your chimney sweep website.