Willie Nelson Helps Nike Honor The Chicago Cubs
Nike is using a classic tune from Willie Nelson for a commercial celebrating the Chicago Cubs’ historic World Series win on Wednesday (Nov. 2).
The Cubs beats the Cleveland Indians in Game 7 of the 2016 World Series on Wednesday night as they finally edge past the Indians 8-7.
They broke a World Series drought that went back 108 years with the victory, marking their first World Series championship since 1908. There are celebrations all over Chicago and Nike celebrated with a new commercial that aired right after the final out of the game.
Titled “Someday,” the spot uses the classic Nelson tune “Funny How Time Slips Away” to accompany images of a young boy in a Cubs uniform practicing baseball and dreaming of his own baseball greatness one day.
The song has been covered by The Supremes, Ray Price, Elvis Presley and George Jones, among many others. But it is Nelson’s own version Nike decided to use in the commercial which Adweek calls “a lovely, quiet salute to the positive spirit of the team during its 2016 playoff run.”
Check it out in the above video. I thought it was very well done!