Chuck Norris Starts A Bottled Water Business
We remember Chuck Norris as Walker Texas Ranger, but now he's fighting for better drinking water...
Norris and his wife are launching a Texas bottled water company called CForce. Norris told WWL News that he founded the company after stumbling upon an artesian well in his hay fields. The couple hit the well, which was “spilling 168,000 gallons of water a day,” while attempting to water their crops.
Chuck's family decided to launch their own line of bottled water and they are opening a 43,000-square-foot facility to bottle the water.
With Chuck Norris being a very well known celebrity, of course the company's marketing team is making the most of it in their advertising. On their website, the Chuck Norris bottled water company says their water “bursts from an artesian spring with the same unharnessed power and intensity you’d expect from a Chuck Norris’ roundhouse kick.”
Norris and crew say they realize they will need to compete with the big name water companies if they want success, but Norris believes fans will fall in love with his water because it simply tastes better. By using very little filtering, the company says the water tastes natural, crisp and clean.
While hoping this will be a profitable business venture, Norris and his wife say they care more about kicking health to a higher level. They hope that their water will encourage more people to drink water. The Chron reports that the company is donating a portion of the sales to Norris’ non-profit karate organization for at-risk kids, “Kickstart Kids.”
For now, you can find CForce water on Amazon. A 12-pack of liter bottles currently sell for just under $26. In the near future, the water will be making its way to chain grocery stores like Albertsons, Tom Thumb, and Randalls.